Transforming Deep Research into High-Impact Live Media and Storytelling Products
Our Founder
“Story, as it turns out, was crucial to our evolution—more so than opposable thumbs. Opposable thumbs let us hang on; story told us what to hang on to.” ~Lisa Cron
WHAT I DO I’m Christa Avampato and I’m the founder of Double or Nothing Media. I’m a business leader with expertise in product development and management, environmental sustainability, and storytelling.
• I create products that solve real-world problems and challenges • Ibuild business plans that make the products I create financially sustainable • Itell stories about how the products I create improve people’s lives and protect the natural world
MY EDUCATION I earned my bachelor’s degree at the University of Pennsylvania, majoring in economics and history and my MBA at the Darden School of Business Administration at the University of Virginia. Once I built a career in product development and product management, I wanted to bring my love for nature and my passion for sustainability into my work. That led me to the graduate program in biomimicry at Arizona State University and to my master’s degree in sustainability leadership at University of Cambridge. Bringing together all of my experience and training in business, science, and storytelling, my Cambridge dissertation explored how climate entrepreneurs can use storytelling to connect with family offices and enlist them as partners and investors to scale their sustainable products and businesses.
MY EXPERIENCE My career has stretched across: • Multinational corporations • Startups • Nonprofit organizations • Government agencies
My product and business experience includes: • Broadway theatre, the performing arts, and TV, film, and video game production • Education • Environmental sustainability • Nonprofit fundraising • Health and wellness • Retail • Technology • Financial services
My writing on a wide range of topics including business, sustainability, technology, science, health, medicine, education, culture, and lifestyle has appeared in: • The Washington Post • Foreign Policy Magazine • Natural History Magazine • The Henry Ford Magazine • Mongabay • Central Park Conservancy • PBS • TED • Innovation Leader • Medium
I have been an invited speaker at: • SXSW • Teach for America • Games for Change • NYU • Cornell Tech • Columbia University • Hunter College • City University of New York • Wildlife Conservation Society • Alzheimer’s Foundation of America.