Our Founder

“Story, as it turns out, was crucial to our evolution—more so than opposable thumbs. Opposable thumbs let us hang on; story told us what to hang on to.” ~Lisa Cron

WHAT I DO
I’m Christa Avampato and I’m the founder of Double or Nothing Media. I’m a business leader with expertise in product development and management, environmental sustainability, and storytelling.

I create products that solve real-world problems and challenges
I build business plans that make the products I create financially sustainable
I tell stories about how the products I create improve people’s lives and protect the natural world

View my past clients and projects here.

MY EDUCATION
I earned my bachelor’s degree at the University of Pennsylvania, majoring in economics and history and my MBA at the Darden School of Business Administration at the University of Virginia. Once I built a career in product development and product management, I wanted to bring my love for nature and my passion for sustainability into my work. That led me to the graduate program in biomimicry at Arizona State University and to my master’s degree in sustainability leadership at University of Cambridge. Bringing together all of my experience and training in business, science, and storytelling, my Cambridge dissertation explored how climate entrepreneurs can use storytelling to connect with family offices and enlist them as partners and investors to scale their sustainable products and businesses.

MY EXPERIENCE
My career has stretched across:
• Multinational corporations
• Startups
• Nonprofit organizations
• Government agencies

My product and business experience includes:
• Broadway theatre, the performing arts, and TV, film, and video game production
• Education
• Environmental sustainability
• Nonprofit fundraising
• Health and wellness
• Retail
• Technology
• Financial services

My writing on a wide range of topics including business, sustainability, technology, science, health, medicine, education, culture, and lifestyle has appeared in:
The Washington Post
Foreign Policy Magazine
Natural History Magazine
The Henry Ford Magazine
Mongabay
• Central Park Conservancy
• PBS
• TED
• Innovation Leader
Medium

I have been an invited speaker at:
• SXSW
• Teach for America
• Games for Change
• NYU
• Cornell Tech
• Columbia University
• Hunter College
• City University of New York
• Wildlife Conservation Society
• Alzheimer’s Foundation of America.

Contact me:
I always strive to make engagements with me the best part of my clients’ day.
Send me an email at christa.avampato@gmail.com to get in touch with me.

I look forward to the conversation,
Christa